Each year, wedding trends change and evolve. The most dramatic impact in recent years was how Covid-19 completely changed weddings. In order to deliver the most relevant services, WedSafe advises that brides and grooms to be, along with all wedding professionals, to stay current with the latest happenings. Here are some tips to stay on top of the latest trends!
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Speak to and survey recent clients. Offer opportunities for clients to provide feedback to you. What did they like (or dislike) about your services or products, customer service, store display, etc. This information is important particularly as these clients are most likely to refer (or not refer) you to their friends.
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Brainstorm about solutions with experts and other wedding professionals. It’s easy to get caught up in your day-to-day activities, so it is important to take a step back with others who are not as close to your business. This will help you generate new and fresh ideas. Identify your best industry partners and strengthen your relationship with them. For example, send them a card, a small gift, an invitation to a Zoom brainstorm meeting, etc. And it’s a good idea to send them regular texts to check in often. When you brainstorm with them, refer back to the comments that you collected from your wedding clients. Use this as a baseline for the solutions and recommendations that you will develop together.
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Maximize your use of social media. These channels are free and couples are using them now more than ever. On Instagram, Pinterest, Facebook and Twitter, you can learn about the latest trends by following the top wedding bloggers and by searching for wedding related hashtags like #engaged, #weddingtrends, #weddinginspo, #weddingplanning, #weddingideas, #futuremrs, etc.
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Regularly read 3-5 wedding blogs. You can Google ‘best wedding blogs’ to compile a list of blogs that you can visit and read each week. These influencers gather trends and are also trend-setters.
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Read wedding trend reports. Each year, BridalTweet surveys over 20,000 wedding vendors and publishes a wedding trend report based on the responses. Here are BridalTweet’s
wedding trends.